Cover of a book helps make the first impression on its potential readers and decides their attention span on the book as well as the acquisition decision. A great cover is an important marketing tool but if done un-professionally it could lead to the direct loss in sales. This is the reason a beneficial book cover is very important for a writer as it could significantly influence the success or failure for the book. If an author opts for self-publishing he also has to pay attention to another extremely important facet of the book i.e. covers design.
If a Writer decides to design the cover of his work on his or her own it could not be enough and workable, Amidst several others professionally designed books. This is when professional book cover design agencies will help the writer as they have a talented pool of graphic designers using the right experience and knowledge to design a unique cover. They normally use the newest IT tools to customize your book cover by various illustrations, graphics, and photographs to give it a distinctive look.
Before zeroing in on a specialist design agency a writer should read the following points.
1. Track record - Ask the look firm about their track record designing similar in your specific sub-genre. You ought to also have a glance at their portfolio as well as does some reference check.
2. Process orientation - make inquiries towards the prospective design company concerning the process or methodology for designing the cover. An excellent design company would research your genre, access image libraries and closely focus on your creative brief.
3. Customization - Check out the standard of customization that the book cover design firm offers for your work. Fetching images from image libraries though could be cost-effective but may be used by others too which will not give your design exclusivity.
4. Payment structure - Look out for the fee and payment structure part that the design company charges, some may require payment before the beginning of any design work although some may have various other payment structure. Make sure that you are more comfortable with the payment structure before the start of any work.
5. Delivery - Most design companies will send you a high-resolution PDF or JPG file regarding the final design. Do ask them for In-design or Photoshop file if you would like the flexibleness to tweak book cover later on.
6- Turnaround time- read the turnaround period of cover design partner especially if you have tight deadlines. Be sure that the style company is investing the required period of time and energy into making your book cover be noticed.
Some of the benefits of hiring a specialist book cover design agency for writers are mentioned below.
1. Grab buyer's attention - there are many books hitting the stores each week however the ones that stand out and grab maximum eyeballs have a catchy book cover. The cover should really be good adequate to persuade your reader and capture the theme of this story without revealing too much to them.
2. Professional team - a beneficial design service provider provides you with a qualified team with knowledge of history, typography, color theory, and graphic arts to generate a unique book cover for you personally. They have experienced graphic designers to incorporate stylish graphics using various IT tools for design which will make your book standout in-crowd.
3. Keeps the binding together - Books are placed on the bookshelf; while readers are able to only see the spine associated with the book. A creative and quality design could make readers interested along with keeping the edges associated with the book intact.
4. Product packaging - Books are not sold in a box but their cover itself is an integrated wrapper that does all the marketing while regarding the shelf. By choosing a professional book cover design company you can improve the marketing aspect of the book through the cover design and attract potential readers.
5. Cost-effective - Professional cover design agencies will also be very cost-effective in comparison with hiring a completely independent freelancer or self-designing. As there's no setup cost involved with no IT hardware or software should be bought, outsourcing the cover design becomes far more cost-effective.
Andrew Hudson has holding a rich connection with 16 years as a senior product manager in Damco software programs, a number one product engineering firm and ITES service provider that leverage innovation in product/application development, software for insurance industry, QA and testing, legacy system modernization, strategic consulting, product marketing and maintenance.
